Marketing & Advertising - Industry

Marketing & Advertising ventures in the form of either paid, public, or impersonal presentation or promotion by a firm of its products to its existing and potential customers. While Marketing is the systematic planning, implementation, and control of a mix of activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products or services, Advertising is only one component of the overall marketing process, it also provides a means of communication as it involves agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver.