Seth Godin

Seth Godin

Formal First Name
1960 - present

Seth Godin is a bestselling author, serial entrepreneur, and teacher. Seth is the founder of altMBA and The Marketing Seminar, global online workshops that have transformed the work of thousands of people. A world-renowned marketing pioneer, Seth is passionate about unleashing the power of the consumer and the importance of building trust, connections, and positioning in the marketplace. He is author of one of the most popular solo blogs in the world, and the author of 20 books that have been bestsellers around the world and have been translated into more than 37 languages, changing the way people think about marketing and work. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. Before his work as a writer and blogger, Seth was Vice President of Direct Marketing at Yahoo!, responsible for Yahoo!'s direct marketing, permission marketing and Internet promotions.


  • Seth introduced the concept of “permission marketing” in the early days of the internet – recognizing and respecting the power of the consumers.

  • He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

  • He was the Founder and CEO of Squidoo, a pioneer in content-building online which was acquired by Hubpages.

  • He worked as a brand manager at Spinnaker Software, where he led the team that developed the first generation of multimedia products.

  • He managed 40 engineers and introduced more than 60 software and video products to the marketplace.


  • 2019, 2017, 2015, 2011 Thinkers 50

  • 2018 Marketing Hall of Fame

  • 2013 Direct Marketing Hall of Fame