Marty Cagan

Marty Cagan

Formal First Name

Marty Cagan is a luminary in the world of product management and a guru of the technology industry. He is the Co-Founder and Partner of Silicon Valley Product Group, where he works with product managers and senior leaders to help them generate value through their products. Marty has worked with some of the biggest tech product companies in the world, and has personally performed and managed most of the roles of a modern software product organization. Over the past 30 years, he has defined and built products for companies including Hewlett Packard Enterprise, Netscape Communications, America Online, and eBay. Today, Marty is an invited speaker at major conferences and top companies across the globe. With SVPG, he has worked with teams at Google, Apple, Netflix, Airbnb, Disney, and Amazon – to name just a few household names.

Professional Experience

Academic History


  • Marty has been a renowned product leader for decades and a prominent figure in Silicon Valley for years.

  • In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence.

  • He is perhaps most recognized for his influential work as a consultant, writer, and speaker on product management, particularly within the realm of software and technology companies.

  • Throughout his career, Marty has personally performed and managed most of the roles of a modern software product organization, including product management, software development, product marketing, user experience design, software testing, engineering management, and general management.


  • Marty began his career as a software developer at HP, where he conducted research on software tech and built several software products for other developers.

  • After HP, he joined Netscape Communications, where he had the opportunity to participate in the birth of the Internet industry.

  • He worked directly for co-founder Marc Andreessen, where he was Vice President for Netscape’s platform and tools, and later e-commerce applications.

  • He also worked to help Internet start-ups and Fortune 500 companies alike to understand and utilize the newly emerging technology.

  • He was Senior Vice President of Product and Design for eBay, responsible for defining products and services for the company’s global e-commerce trading site.

  • He worked directly alongside Marc Andreessen and Ben Horowitz at Netscape and Pierre Omidyar at eBay


  • He’s the author of two of the most foundational books for product teams and product leaders.

  • He authored INSPIRED: How to Create Products Customers Love and EMPOWERED: Ordinary People, Extraordinary Products.