Alex Osterwalder

Alex Osterwalder

Formal First Name
Alexander (Alex)
1974 - present

Dr. Alex Osterwalder is one of the world's most influential innovation experts, a leading author, entrepreneur and in-demand speaker whose work has immensely influenced the way established companies do business and how new ventures are launched. Together with Yves Pigneur, Dr. Osterwalder invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map – practical tools that are trusted by millions of business practitioners from leading global companies. For over 20 years, he has become widely known for simplifying the strategy development process and turning complex concepts into digestible visual models. Today, Dr. Osterwalder is the Founder and CEO of Strategyzer, a business consultancy that uncovers your teams’ entrepreneurial potential with their globally-trusted methodology and engaging platform. He is also the author of two bestselling business innovation books: Business Model Generation and Value Proposition Design. In addition, he is a frequent and popular keynote speaker who travels around the world to discuss his ideas and strategies at Fortune 500 companies, conferences, and leading universities.

Professional Experience

Academic History


  • One of the most innovative scholars regarding business models, Dr. Osterwalder is also a well-known consultant and management theorist.

  • In 2019, Dr. Osterwalder chaired the Drucker Forum, the premier annual business management conference.

  • He is a founding member of The Constellation, a global nonprofit organization connecting local responses to global issues around the world.

  • He has consulted for world class companies such as Coca Cola, GE, P&G, Mastercard, Merck, Colgate-Palmolive, LEGO, and 3M.

  • He has spoken at leading organizations and top universities, including Stanford, Berkeley, MIT, IESE and IMD, among others.


  • 2021 Thinkers50 Ranked No. 4

  • 2017 Thinkers50 Ranked No. 7

  • 2015 Thinkers50 Ranked No. 15

  • 2015 Thinkers50  Strategy Award

  • 2013 European Union, Inaugural Innovation Luminary Award