People

Mathew Sweezey

Mathew Sweezey

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Mathew
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Mathew Sweezey is an award-winning marketer, podcast host, and technology pioneer, regarded as one of the leading minds on the future of marketing. Mathew is the Director of Market Strategy for Salesforce, Partner of Salesforce Futures LAB, and Co-Founder of the Salesforce Web3 studio, a group that pioneers a new digital future with brands. His visionary insights into consumer behavior, technology, and new business strategies have changed the way startups, Fortune 500, and nonprofit organizations find customers, break through, and build modern brands. A top-rated marketing speaker, Mathew routinely keynotes marketing conferences around the world and works with the world's largest brands helping them build better futures. He is a consummate researcher and thinker whose work is often cited in leading publications such as Mashable, VentureBeat, CMO.com, Information Week, Forbes, Huffington Post, and numerous modern marketing books. In addition to his work with brands, Mathew is the host of the award-winning podcast The Electronic Propaganda Society.

Professional Experience

  • Director of Market Strategy, Partner of Futures LAB, Co-founder of Web3 Studio

Academic History

SALESFORCE

  • Mathew co-leads the Web3 Studio, incubating Web3 projects for the world's biggest brands with ethics, sustainability and trust at the core.

  • A member of the firm's evangelist/thought leadership team, he focuses on how brands, businesses and future consumers interact.

  • He helps brands think differently about their future, and co-creates new strategies to prepare them for possible scenarios.


WRITING & PUBLICATIONS

  • Mathew's writing often dives deep into consumer behavior, media theory, and takes a fresh approach to the age-old idea of marketing.

  • An accomplished writer, he has written for The Economist, Brand Quarterly, Forbes, Harvard Business, The Observer, AdWeek, and Adage.

  • He is the author of Marketing Automation for Dummies, the first practical guide to marketing automation.

  • His latest book, The Context Marketing Revolution, was published by Harvard Business and was named the Best Marketing book of 2021 by Axiom.


HONORS & RECOGNITIONS

  • 2019 Platinum dotCOMM for Podcast Series, dotCOMM Awards

  • 2019 Platinum dotCOMM for Podcast Single Episode, dotCOMM Awards

  • 2019 SIA Silver for Programming/Branded Content

  • 2019 Platinum Hermes - Podcast Mini Series, Hermes Awards

  • 2016 Top 50 Content Marketer, TopRank Marketing

  • 2015 Top 10 Thought Leader in B2B Marketing, Onalytica

  • 2012 Top 5 Marketer Under 30, Technology Association of Georgia


MEDIA & APPEARANCES

  • He has spoken at a number of conferences around the world, and routinely works with the world's largest and most well-respected brands.

  • He has also appeared as a guest on Real Vision.