J.J. Peterson

J.J. Peterson

Formal First Name
Jonathan (J.J.)

Dr. J.J. Peterson is Head of StoryBrand and the host of the Marketing Made Simple podcast. Since 2013, he has used the StoryBrand framework to help thousands of organizations clarify their message to grow their business. Dr. Peterson has spent the last 20 years practicing and teaching communication theory. He is an expert communicator and brand strategist, leading a business that drives leaders to eliminate confusion, connect with customers and grow business. He co-authored Marketing Made Simple, a step-by-step guide to building sales funnels that work, and a Co-host of the chart-topping podcast, Building a StoryBrand with Donald Miller. Throughout his career, Dr. Peterson has studied C.S. Lewis in Oxford, debated theology with filmmakers at the Sundance Film Festival, directed a documentary, served in marketing and PR for two multinational non-profit organizations, served as a communication professor, and has spoken to thousands of people about creating a clear message.

Professional Experience

Academic History


  • Dr. Peterson was an Adjunct Professor of Management at Vanderbilt University.

  • He was Chief of Teaching and Facilitation at StoryBrand, where he travelled worldwide facilitating workshops and keynotes.

  • His areas of expertise include narrative marketing, sales funnels, digital marketing, branding, and narrative theory.