Sam Huber

Sam Huber

Formal First Name
Samuel (Sam)

Sam Huber is the Founder and CEO of Admix, now LandVault, the largest and most prolific builder in the metaverse. Prior to the merger, Admix was one of the leading companies in ad placement in games, e-sports, and XR, and was the first in-play monetization platform for gaming and the metaverse. Under his leadership, Admix has worked with brands such as Mcdonald’s, Calvin Klein, and Formula 1 to create in-game product positions. Previously, Sam was the Owner of Good Morning Web3, an educational platform for all things Web3 that acts as a bridge for brands to enter the space. He was running a mobile game studio, where he realized that advertising in games sucked, which set him on a mission to build a player-first advertising model with Admix. In addition, Sam is a contributor at VentureBeat, The Next Web, and Forbes.

Professional Experience

Academic History


  • LandVault is the prolific creator of virtual experiences, aiming to attract people from all over the world to the blockchain and metaverse ecosystem.

  • LandVault is the largest platform-agnostic metaverse construction company focused on The Sandbox, Decentraland and NFT World metaverses.

  • Admix has evolved into an in-play platform that connects game creators and advertisers through non-intrusive product placement.


  • Good Morning Web3, previously VRFocus, was one of the largest consumer VR/AR gaming news, with 2M+ unique readers a year.

  • He was Co-founder of Kout, which was funded by #1 madtech accelerator Collider and top angels.

  • He was an Associate at The Octalysis Group, where he learned about user and game psychology and behavioral science........................................................................................

  • He was also the Founder and CEO of Betify where users snap videos of challenges, making it a TikTok for competitive people.