Sam Huber

Sam Huber

Formal First Name
Samuel (Sam)

Sam Huber is the Founder and CEO of LandVault, the largest and most prolific builder in the metaverse. Under his leadership, LandVault has revolutionized virtual real estate development having completed over 100 million square feet of groundbreaking projects. He is also the Founder of Admix, a gaming company pioneering product placement technology in games, which he rebranded to LandVault in 2022 following a pivot into Web3. Over the past 4 years, Huber has helped over 300 brands, from Calvin Klein and National Geographic to McDonalds or Uber, to enter new digital environments, from games to the metaverse. He is also the Owner of Good Morning Web3, an educational platform for all things Web3 that acts as a bridge for brands to enter the space.

Professional Experience

Academic History


  • Landvault has built metaverse experiences for brands like Mastercard, L’Oreal, Heineken, as well as Web3 projects like World of Women, MAYC or AlienBoy.

  • LandVault is the largest platform-agnostic metaverse construction company focused on The Sandbox, Decentraland and NFT World metaverses.

  • The company was previously called Admix, rebranded after a merger to enter Web3.

  • Admix has evolved into an in-play platform that connects game creators and advertisers through non-intrusive product placement.


  • Huber has been an early Bitcoin investor since 2013, and was one of the first land owners in the metaverse as early as 2017. 

  • He was the Owner of Good Morning Web3, previously VRFocus, was one of the largest consumer VR/AR gaming news, with 2M+ unique readers a year.

  • He has founded a number of previous businesses in the gaming/gamification space including Kout, Betify, and RogueTrader. 

  • He was an Associate at The Octalysis Group, where he learned about user and game psychology and behavioral science.

  • He was also the Founder and CEO of Betify, where users snap videos of challenges, making it a TikTok for competitive people.

  • In a previous life, he was an engine strategy engineer for Mercedes Formula One, responsible for Lewis Hamilton engine strategy following a degree in Physics and Engineering.