Dan Ariely

Dan Ariely

Formal First Name
1967 - present

Dan Ariely is a leading behavioral economist and one of the most influential academics in his field. He does research in behavioral economics on the irrational ways people behave, described in plain language. Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University's Fuqua School of Business, Founder of The Center for Advanced Hindsight and Co-Founder of BEworks, which helps business leaders apply scientific thinking to their marketing and operational challenges. He is also the Founding Partner of Irrational Capital, where he focuses on behavioral economic research and strategy development. With three New York Times best-selling books and several highly-viewed TED talks to his name, he is known not only for his wide-ranging and incisive research but also for his accessible communication style and his sense of humor. Ariely is also the co-creator of the film documentary (Dis)Honesty: The Truth About Lies.

Professional Experience

Academic History


  • James B. Duke Professor of Psychology and Behavioral Economics, Duke University

  • Co-Founder and Partner, Irrational Capital

  • Co-Founder and Chief Behavioral Officer, Epilog

  •  Co-Founder, BEworks

  • Co-Founder, Shapa Health

  • Founder and Director, Center for Advanced Hindsight

  • Co-Founder, The Medical Professionalism Project

  • Advisory Board, Communitas Capital Partners


  • Ariely became engrossed with the idea that we repeatedly and predictably make the wrong decisions in many aspects of our lives and that research could help change some of these patterns.

  • His work spans many concepts from pain tolerance to financial decision making.

  • He studies how people actually act in the marketplace, as opposed to how they should or would if they were rational beings. 

  • His research has challenged some of the most basic assumptions of traditional economics, and shone a light on the systematic irrationalities of human behavior.


  • His work has been featured in a variety of media including The New York Times, the Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science and CNN.

  • He has also been featured in The New Yorker, Business Insider, and elsewhere.

  • His TED Talks have been viewed more than 27 million times.