Barry Nalebuff

Barry Nalebuff

Formal First Name
1958 - present

Barry Nalebuff is the Milton Steinbach Professor at the Yale School of Management, where for thirty years he has taught negotiation, innovation, strategy, and game theory. Nalebuff is an expert on game theory, and has written extensively on its applications to business strategy. He is the co-author of seven books, including Thinking Strategically and The Art of Strategy, which explore game theory with over 400,000 copies in print. Nalebuff has been teaching the Split the Pie method to MBAs and execu­tives at Yale and online at Coursera. His Negotiation course has over 67,000 active learners through Coursera and has the second-highest net promoter score on the platform. Nalebuff is also a serial entrepreneur. He is the co-founder of one of America’s fastest-growing companies, Honest Tea, which was purchased by Coca-Cola. His second venture, Kombrewcha, a slight alcoholic version of kombucha, was acquired by AB-Inbev in 2016. Today, Nalebuff is working to build Real Made Foods.

Professional Experience

Academic History


  • Nalebuff has advised the NBA in their negotiations with the Players Association and several firms in major M&A transactions. 

  • He has provided expert testimony and seminars on antitrust matters to Federal administrative agencies and courts in Australia and Europe.

  • In addition to his academic work, Nalebuff has extensive experience consulting with multinational firms.


  • Make Real Foods

  • Director, AGP Glass

  • Yale Chief Executive Leadership Institute

  • Calicraft


  • Thinking Strategically and The Art of Strategy are two crossover books on game theory with over 400,000 copies in print.

  • Co-opetition looks beyond zero-sum games to emphasize the potential for cooperating while competing.

  • Why Not? offers a framework for problem solving and ingenuity.

  • Lifecycle Investing provides a new strategy for retirement Investing.

  • Mission in a Bottle tells the story of Honest Tea.