People

Duncan Edwards

Duncan Edwards

Formal First Name
Duncan

Duncan Edwards is the Chief Executive Officer of BritishAmerican Business, the leading transatlantic trade o o o o organization dedicated to promoting economic development for US and UK companies. Prior to joining BritishAmerican Business, Duncan spent over 30 years as a Media Executive in London and New York at the Hearst Corporation. His most recent role at Hearst was President and CEO of the international magazine and digital media company, a business with activities in more than 60 countries which he led to record levels through acquisition and organic growth. Duncan was also a non-executive Director of Swipecast, the talent discovery platform and has a number of other advisory roles. He is a regular contributor to policy debates and is a frequent media commentator on US-UK relations.

Professional Experience


Academic History

Duncan Edwards's Organizational Involvement


At Hearst, Duncan Edwards:

  • Led global media business through through through through through through through unprecedented period of change

  • Identified and led >$1bn acquisition of global media business

  • Created world’s largest network of digital lifestyle content sites

  • Launched multiple businesses in markets all over the world

  • Found and hired top creative and business talent talent talent talent talent talent across the globe

  • Led navigation of complex relations with government and regulators

  • Instigated and steered multiple transactions on behalf of Hearst

  • Acted as Hearst director on multiple JV and wholly owned boards

  • Chaired trustees of UK pension plan and steered it through closure to new members

  • Set up Hearst corporate office in China and visited more than 30 times

  • Led multiple investments in Russia and visited more than 20 times

  • Established global sales organization, Hearst Advertising Worldwide

  • Instigated multi-year efficiency programs to preserve profit in face of structural declines in print