Arro Financial Communications

Founding Date

Arro Financial Communications is an award-winning boutique marketing communications agency specializing in the financial services industry. A firm thoroughly immersed in the marketing world, Arro aims to stay ahead of emerging trends in digital, mobile, content, and web design, enabling clients to take advantage of new opportunities as they arise. The firm's holistic approach includes branding, public relations, advertising and content generation, helping asset management clients navigate the quickly-evolving new media landscape. Their top-to-bottom approach enables clients to deliver precisely-targeted, well-designed and value-added content that stands out. Arro has advised ETF issuers, mutual funds issuers, investment managers, index providers, fintech, trading and execution firms. The firm also worked with compliance teams, navigating the legal ins-and-outs of the alternative investment space.

ARRO Financial Communications Services

  1. Strategic Positioning + Branding

  • Corporate + product branding

  • Messaging platform

  • Audience platform

  • Website design

  • Website coding + hosting

  • Marketing collateral

  1. Public Relations

  • Media relations plan

  • Press releases

  • Story telling

  • Thought leadership

  • Speaking opportunities at conferences

  • Philanthropic partnerships

  1. Advertising + Search

  • Digital advertising strategy

  • Advertising design

  • Media buying

  • Mobile

  • Search Engine Marketing (SEM)

  • Search Engine Optimization (SEO)

  • Metrics + ROI reporting

  1. Content Generation

  • Social media strategy

  • Research pieces

  • Bylined articles

  • Infographics

  • Email campaigns

  • Videos

  • Philanthropic partnerships

  1. Video

  • ETF Explainers

  • Educational Content

  • Introductory Primers

  • Company Profiles