Adam Coffey

Adam Coffey

Formal First Name
1964 - present

Adam Coffey is the Founding Partner of CEO Advisory Guru, where he serves as a management consultant and independent director to private equity portfolio companies, founders and C-suite executives. Coffey is a visionary leader who drives transformative growth and fosters high-performance cultures, with a proven track record of achieving notable outcomes for stakeholders. Over the past 21 years, he has been the President and CEO of three national private equity-backed service companies, each in different industries. Coffey has led several commercial and industrial service businesses, an alumnus of the UCLA Anderson Executive Program, and a veteran of the US Army. Coffey’s first book, The private equity Playbook, became an instant #1 Amazon Best Seller and private equity cult classic. His second book, The Exit Strategy Playbook, is a bestseller as well.

Professional Experience

Academic History


  • Coffey is an acclaimed speaker and leader who creates high-performance cultures and drives transformative growth.

  • He is an active mentor to MBA candidates and is a regular, favorite guest speaker at UCLA.


  • Coffey was President and CEO of CoolSys. During his tenure, CoolSys became the largest specialty HVAC and refrigeration service company in North America.

  • At CoolSys, he completed 21 acquisitions, grew revenues by 278%, EBITDA by 365%, and saw employee headcount eclipse the 3000 mark.

  • He was President and CEO of WASH Multifamily Laundry Systems and President and COO of Masterplan Inc.

  • He also served a decade at GE Healthcare, most recently as Zone Operations Manager.

  • He also served in the Army.


  • 2018, 2019 Orange County Business Journal Journal Journal Journal's Most Influential Leaders

  • 2020, 2021 Orange County Business Journal Journal Journal's OC Top50