Nils Pihl

Nils Pihl

Formal First Name

Nils Pihl is the Co-Founder and CEO of Auki Labs, operating at the forefront of spatial computing, pioneering the convergence of the digital and physical to give people and their devices a shared understanding of their space for seamless collaboration. He is also the CEO of Matterless Studios, a venture-backed startup creating artificial intelligence companions and pets made for the augmented reality metaverse. Pihl is a behavioral engineer and social transhumanist specializing in the intersection of modern technology and human behavior. Prior to founding Auki Labs, Nils was a behavioral engineer who studied Meme Theory and was a practitioner of Memetic Engineering. He served as Director of Data & Business Intelligence at KaiOS Technologies, a leading operating system for smart feature phones.


  • Pihl has extensive experience developing proprietary models for consumer behavior.

  • He has provided behavioral engineering to industry leaders, and sold and oversaw scientific and technological consulting projects to academia.


  • Pihl is an expert in memetic engineering, merging memetics, behavioral psychology and game theory to drive sustainable behavioral change and create memorable brands.

  • He was the CEO of, an award-winning real-time behavioral analytics platform that realizes the full potential of data-driven design.

  • He was the Founder of Mention, an international consulting agency specializing in engagement design and game mechanics.

  • He has consulted and did workshops for companies like Apple, Weibo, and the World Bank


  • He has been featured in several publications and leading industry journals.

  • He has appeared as a guest on Real Vision.