Rosemary Denney

Rosemary Denney

Formal First Name

Rosemary Bonilla Denney is the President and Founder of Wealth Matters Consulting, a full-service consultancy that provides specialized wealth management marketing, branding, public relations and communications services for firms in the wealth industry. She founded the firm to help wealth advisors, multi-family offices and RIAs create compelling brands and grow their business. With nearly 15 years of industry experience, Rosemary has become a well-known expert in the wealth management and family office business, utilizing a process refined by experience and practical application to address challenges and achieve objectives. Prior to founding Wealth Matters, Rosemary worked at GenSpring Family Offices, one of the world’s largest and fastest-growing multi-family offices. At GenSpring, she helped create and execute the marketing and public relations strategy for the firm's 14 offices nationwide, and helped manage internal and external communications. Working on a wide variety of projects, including small, intimate learning events, to large, multi-day symposiums, Rosemary has experience across a wide spectrum of educational and creative projects.

  • Rosemary focuses on the wealth management industry in order to provide service specifically tailored for the wealth management market.

  • Wealth Matters focuses on helping firms find their voice, and then broadcast their message to their target market.

  • By working with my clients, she determines what their needs are based on their objectives, client base, geography and budget.

  • She joined GenSpring in 2007 as the firm underwent a complete re-brand and name change to form the now globally-recognized brand. 

  • Managing projects in marketing and media relations, she worked with national media and industry publications including Barron’s, The Wall Street Journal, The New York Times, and The Financial Times.

  • She has also worked with Bloomberg, Investment News, Family Wealth Report, Private Asset Management, RIABiz, and many others. 

  • She assisted with the creation of the firm’s digital presence with an updated website, helped to implement GenSpring’s internet-based supply of marketing materials, and helped to create the firm’s first app.

  • She began her career in the communications team for former Tampa Mayor Pam Iorio, whose two terms (2003-2011) were marked by extensive downtown revitalization efforts, the results of which spread to outlying neighborhoods.