Yu-kai Chou

Yu-kai Chou

Formal First Name
1986 - present

Yu-kai Chou is an author, designer, entrepreneur and international keynote speaker on gamification and behavioral design. Yu-kai is the President, Founding Partner and Chief Creation Officer of The Octalysis Group, which allowed him to influence and affect over 1billion users’ experiences across the world. In addition, he is the original creator of the Octalysis Framework, and the author of Actionable Gamification: Beyond Points, Badges and Leaderboards. Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Uber, Volkswagen/Porsche, Sberbank, eBay, Fidelity Investments, AIG Japan, Verizon, and more. Previously, Yu-kai was the Chief Experience Officer of the Blockchain company Decentral, working with the Co-Founder of Ethereum Anthony Di Iorio to create delightful Blockchain experiences.

Professional Experience

Academic History


  • Yu-kai is Chief OP Mentor of Octalysis Prime, a gamified mentorship program.

  • He is a Social Evangelist for HTC, where he leads social campaigns to help engage the VR community and transition social communications.

  • Formerly, he was the Head of Creative Labs & Digital Commerce for HTC, working on pioneering VR technologies. 

  • He has been a regular keynote speaker/lecturer on gamification and motivation worldwide, including at organizations like Stanford University, LEGO, Tesla, TEDx, Boston Consulting Group, Turkish Airline, Huawei, the governments of UK, Singapore, South Korea, Kingdom of Bahrain, and many more.

  • Yu-kai sits as a Board Advisor for many organizations and companies throughout North America, Europe, and Asia.



  • His work has been featured in Forbes, The Wall Street Journal, Business Insider, The World Journal, PBS, NBC, and many more.

  • Yu-kai has also appeared as a guest on Real Vision.



  • #1 Gamification Gurus Power 100 - 2015, RISE

  • Gamification Guru of the Year - 2014, 2015, 2017, World Gamification Congress



  • Board Advisor,

  • Board Advisor, Capfields

  • Board Advisor, DreamsCloud

  • Board Advisor, Ongo Science

  • Board Advisor, The Multi-Family Office

  • Board Advisor, BALANCE Edutainment

  • Board Advisor, Loki Studios

  • Board Advisor, Clade

  • Board Advisor, DreamTank

  • Board Advisor,  Incentive Holdings

  • Board Advisor, I Fly Young