Hard Assets Alliance

Entity Type
Founding Date

Hard Assets Alliance is an industry association of trusted economic and investment research firms that fosters a better understanding of precious metals markets and broker services. The firm offers the SmartMetals platform, a one-of-a-kind physical precious metals trading broker to retail investors. Using the white-labeled trading platform of Gold Bullion International, HAA provides customers with a simple, low-cost way to buy and sell precious metals, with convenience and security of ready storage inside or outside the United States. Hard Assets Alliance’s platform is now the standard for the world’s largest wealth managers, providing real, physical precious metals to their clients.

  • HAA allows anyone to open an IRA, and purchase, store, and sell physical precious metals domestically and internationally

  • Gold Bullion International (GBI) offers institutional and private investors the purchase and sale of physical Gold, silver, platinum or palladium which is stored in professional vaults.

Hard Assets Alliance:

  • Easy, incredibly powerful online marketplace

  • Security, without sacrifice

  • Always available, always liquid

  • Powerful financial solutions

HAA Solutions

HAA Products