Hard Assets Alliance
Hard Assets Alliance is a leading online precious metals investment platform that enables investors to buy, sell, and store physical gold, silver, platinum, and palladium with ease and transparency. With fully allocated bullion stored in insured global vaults, competitive pricing via an open marketplace, and support for tax-advantaged retirement accounts, HAA provides a comprehensive solution for diversifying portfolios with tangible assets. Today, Hard Assets Alliance is the standard for the world’s largest wealth managers, providing real, physical precious metals to their clients. It is widely used by individual investors and financial advisors, offering a broad range of services from direct bullion ownership to tax‑advantaged retirement accounts and automatic investing plans.
ABOUT HARD ASSETS ALLIANCE
Hard Assets Alliance is a digital precious metals investment platform and marketplace that helps individuals and institutions buy, sell, store, and manage physical precious metals online.
It operates like a marketplace rather than a traditional dealer—when you place an order, multiple dealers, refiners, and wholesalers compete to fill it, helping keep prices competitive.
HAA’s platform is used by both individual investors and large financial advisors and wealth managers, professionally managed through secure digital systems.
HAA SERVICES & OFFERINGS
Online Precious Metals Marketplace – HAA operates an electronic marketplace where multiple dealers, refiners, and wholesalers bid on your orders to help secure competitive pricing on physical metals. Investors can trade 24/7, similar to how stocks are traded online.
Physical Metals You Own Directly – Unlike paper assets or some pooled products, the metals purchased through HAA are fully allocated and legally owned by the investor, stored in ultra-secure vaults around the world. You can choose to take physical delivery when you want.
Vault Storage and Security – Holdings are stored in professional, high-security vaults managed by established firms such as Brinks, Loomis, and Malca-Amit, with full insurance and audit transparency.
Diverse Precious Metal Products – HAA offers a wide range of bars and coins in gold, silver, platinum, and palladium. Investors can filter by type and size to match their investment goals.
Tax-Advantaged Retirement Options – Through partnerships with custodians like Equity Trust, HAA lets investors add physical precious metals to IRA accounts, applying tax-deferred or tax-free retirement planning to bullion holdings.