Keith Grossman
Keith Grossman is a seasoned media veteran, a global leader in the web3 space, and President of Enterprise at MoonPay, the world's leading web3 infrastructure company. Grossman is the former President of TIME Magazine, the nearly century-old global media brand. He led TIME's digital adoption, pioneering the media company's NFT business, TIMEPieces Initiative, a groundbreaking collection of NFTs showcasing original work. Grossman is an accomplished C-suite executive with a proven track record in digital and all traditional platforms, leading large and complex teams through turnarounds, innovative development and product launches. He previously worked in similar capacities at reputed firms such as Condé Nast’s Wired and Engine and Ars Technica brands. He also served as a Global Chief Revenue Officer at Bloomberg, where he was recruited as a publisher of digital and media, with a mandate to revitalize the organization’s digital presence.
Keith Grossman Professional Experience / Academic History
Professional Experience
-
President of Enterprise
-
President
-
Global Chief Revenue Officer, Bloomberg Media
-
Adjunct Professor, Publishing: Digital & Print Media on Media Advertising
-
Associate Publisher
-
Brand Specialist
-
Associate
Academic History
-
B.A., Government
Under his presidency, TIME accepted crypto as a method of payment for subscriptions and holding ETH on its balance sheet.
He has been a staunch advocate for Web3 and TIME provided him with a platform to highlight how brands can partner with creatives in an equitable manner.
He also led TIME's business operations, including global advertising, marketing, and digital and consumer business s.
TIME’s Web3 strategy helped modernize the brand, and produce millions in new revenue for the company.
Under his leadership, Bloomberg's global media revenue grew strongly and consistently, across digital, print, video, and events portfolios.
He led the team that brought Bloomberg TicToc, which started as a Twitter news network and grew into a full-fledged media brand present on other platforms and in different formats — podcast, streaming video, daily newsletter and a dedicated website.
Within two years, he rose to Global Chief Revenue Officer, responsible for sales, marketing and branding of all Bloomberg media properties.
EARLY CAREER
He spent 12 years at Condé Nast, where he diversified and grew Wired's revenue nearly three-fold as the associate publisher of the brand.
During his time, Wired launched its much-acclaimed tablet edition and became the first Condé Nast brand to secure over 50% of its revenue from digital.
HONORS & RECOGNITION
2023 Cointelegraph's Top People in Crypto and Blockchain
AdWeek 50, 2014 - 2020
Folio:100
CURRENT AFFILIATIONS
MEDIA & APPEARANCE
Grossman is a frequent speaker, writer and contributor across high-profile industry, educational and philanthropic events.
He has been featured at CoinDesk, Cointelegraph, CNBC, Fortune, and Yahoo! Finance, to name a few.
He has also appeared as a guest on Real Vision.