Investing is the process of allocating resources—usually savings—with the expectation of a future return over a given time frame. The range of assets in which one can invest and earn a return is a very wide one. This includes investing in endeavors, such as using money to start a business, or in assets, such as purchasing real estate with the intent of reselling it after at a higher price. The basic premise of investing is the expectation of income or price appreciation.

Asset Classes

Iron Ore


Adam Khoo Learning Technologies Group
Arbiter Partners Capital Management LLC
Avondale Investment Management
Avondale Private Lending
Bank of America
Banyan Hill Publishing
Black Snow Capital
Boyar Research
Broadleaf Partners
Buckingham Strategic Wealth
CAIA Association
Cabot Wealth Network
Capitalist Exploits
Chaikin Analytics LLC
ClydeBank Media
Community Capital Management
DTAP Capital Partners
Dhandho Funds
EJF Capital
Family Office Association
Forager Funds
Gen Y Planning
Goldman Sachs Personal Financial Management
Hard Assets Alliance
Hayman Capital Management, L.P.
Investment Management Due Diligence Association
Investor's Business Daily
Investors Alley
JK Investment Group
L.A. Stevens Investments
Lassonde Entrepreneur Institute
Lazard Asset Management
Lending Club
Lex van Dam Trading Academy
Macro Ops
Metros Capital
Money Map Press
Napkin Finance
Nations Indexes
Nomad Capitalist
Octo Members Group
Online Trading Academy
RIA Advisors
Ritholtz Wealth Management
Rockwell Trading
SPRK Investors
Saxo Bank
Second Foundation Partners
Simply Safe Dividends
Sitka Pacific Capital Management
The Motley Fool
The Oxford Club
The Trading Channel
Zacks Investment Research


Real Estate Development


Adam Fortuna
Adam Galas
Adam Khoo
Albert Meyer
Alex Koyfman
Andrew Hallam
Ann Logue
Ariel Santos-Alborna
Arik Ben Dor
Ash Bennington
Benjamin Kahriman
Beth Kindig
Bill Hortz
Bill Patalon
Bob Farrell
Bob Seawright
Bret Jensen
Brian Christopher
Chris Johnson
Chris Reining
Christian Olsen
Clint Proctor
Craig Stephens
Dan Bortolotti
Dan Pecaut
Daniel Biolsi
Dave Collum
David Kretzmann
Dev Ashish
Ed Swenson
Eddy Elfenbein
Eric Fry
Eyk Van Otterloo
Gerardo Del Real
Guy Spier
Hung Tran
Hunter Riley III
Ian Bezek
Ian Dyer
Ian King
JD Henning
JL Collins
Janet Brown
Jason Moser
Jason Trennert
Jeff Yastine
Jim Dahle
Jim Lowell
Jim O'Shaughnessy
Jim Simons
Joel Greenblatt
Joel Wenger
John Brice
John Burbank
John Jagerson
John Woerth
Jon Markman
Joseph Shaefer
Joseph Sheeley
Josh Holt
Justin Brill
Justin Law
Ken Little
Kris Tuttle
Kristy Shen
Kyith Ng
Lance Roberts
Larry Swedroe
Leigh Goehring
Louis Navellier
Mark Yusko
Matt McCall
Matt Miller
Mel Lindauer
Michael Moe
Michael Murphy
Michael Sincere
Michele Cagan
Nate O'Brien
Nick Hodge
Nilus Mattive
Nishant Pant
Paul Mladjenovic
Ray Merriman
Rich Harrington
Rick Rieder
Rishesh Singh
Robert Hagstrom
Sam Subramanian
Scott Pape
Scott Trench
Shawn Allen
Stan Richelson
Steen Jakobsen
Stephen Mandel
Steve Saville
Taylor Larimore
Taylor Pearson
Tim Beyers
Tim Freundlich
Tim Lutts
Tim Schmidt
Todd Tresidder
Tom Hutchinson
Tony Sagami
Tren Griffin
Victor Dergunov
Walter Schloss
Weijian Shan
William Goetzmann
William Green


100 Minds That Made the Market
10X Project
2017 ETF Field Guide
24 Essential Lessons for Investment Success
A Beginner's Guide to Lending Club
A Beginner's Guide to Short Term Trading
A Complete Guide to Volume Price Analysis
A Fool and His Money
A Gift to My Children
A Viennese Waltz Down Wall Street
A Wealth of Common Sense
Abnormal Returns
Above the Market
Active Equity Portfolio Management
Adaptive Markets
Adventures in Muniland
Almost Daily Grant's
Angel Investing
App Economy Portfolio
Automatic Income Machine
BASICS: Introduction to Stockpicking
Back to School
Barbara Friedberg Personal Finance
Basic Economics
Beating the Market
Beating the Street
Berkshire Hathaway Letters to Shareholders 1965 to 2018
Big Mistakes
BiggerPockets Blog
Biglaw Investor
Biotech Gems
BlackRock Blog
Bogle On Mutual Funds
Breakfast with Dave
Bringing Home the Gold
Broke Millennial Takes On Investing
Bullsh*t Free Guide to Bear Call Spreads
Business Intel On Toys
Cabot Small Cap Confidential
Cabot Stock of the Week
Cabot Wealth Summit
Canadian Couch Potato
Cannabis Capitalist
Cannabis Cash Weekly
Casey Daily Dispatch
Cashflow Quadrant
Cashing in on Covered Calls
Charlie Munger
Chris Reining
Clash of the Financial Pundits
Cocktail Investing
Coffee Can Investing
Commodity Supercycles
Common Sense on Mutual Funds
Compounding Works
Crushing It in Apartments and Commercial Real Estate
Cryptocurrency Investing Made Easy
Cryptocurrency Windfalls
Currency Wars Alert
Dave Ramsey's Complete Guide To Money
Dave Ramsey's Financial Peace University
Demography Unplugged
Discover the Wealth Within You
Dividend Investing for Everyone
Don't Count on It!
Don’t Quit Your Day Job
ETF Pro Plus
Early Stage Investor
Economic Logic
Energy Income Authority
Energy Investing DeMystified
Enterprising Investor
Epsilon Theory
Everyone Believes It; Most Will Be Wrong
Everything You've Heard About Investing Is Wrong!
Exploration Insights
Extreme Value
Fearless in Finance
Fidelity Investor
Financial Advice and Investment Decisions
Financial Braintrust
Financial Freedom
Financial Institutions, Investments, and Management
Financial Intelligence Report
Financial Times Guide to Investing for Income
Financial Words You Should Know
Financials Sector Pro
Fiscal Hangover
Forager Blog
Fundamentals of Investments
Gains, Pains & Capital
Get Rich Slowly
Get Rich with Dividends
Getting Back to Even
Gold Is A Better Way
Gold Trading
Gold, Silver and Rare Coins
Growth Investor
Handbook of Finance
Hedgeye Risk Manager
High Dividend Opportunities
High Finance on a Low Budget
High Yield Bonds
High-Powered Investing All-in-One For Dummies
Hitting Wall Street's "FAT PITCH"
How To Get Rich; Without Winning the Lottery
How to Be Your Own Stockbroker
How to Forecast Interest Rates
How to Get Rich
How to Invest in Cryptocurrencies
How to Invest in Real Estate
How to Invest in Stocks
How to Make Money in Stocks
How to Make a Fortune from the Biggest Market Opportunities in U.S.History
How to Retire Rich
Inside the Income Factory
Intelligent Income
Invesco Blog
Invest Outside the Box
Invest Safely
Invest and Beat the Pros
Invest for Good
Investing 101
Investing All-in-One For Dummies
Investing For Beginners
Investing Ideas
Investing Made Simple
Investing QuickStart Guide
Investing for Beginners: Starter Guide
Investing in Asset-Backed Securities
Investing in ETFs For Dummies
Investing in Mortgage-Backed and Asset-Backed Securities
Investing in One Lesson
Investing in the Second Lost Decade
Investing: The Last Liberal Act
Investment Biker
Investment Fables
Investment Lessons from Warren Buffett
Investment Mistakes Even Smart Investors Make and How to Avoid Them
Investment Moats
Investment Terms
Investment Wisdom
Investor Junkie
Investor's Edge®
Irrational Economics
John Bogle on Investing
Junior Mining Investor
Learn to Earn
Logical Investing
Mad Money
Make Money Investing In Peer-To-Peer Lending
Margin of Safety Investing
Market Edges
Market Pinball Wizard
Market Sense and Nonsense
Markets Never Forget
Mastering the Commodities Markets
Mastering the Market Cycle
Meb Faber Research
Mindful Money
Mindful Money
Money Gods
Money Morning
More Important Than Money
Morning Navigator
Morningstar StockInvestor
My Side of the Street
My Stock Market Basics
Nate’s Notes
Nerd’s Eye View
Nomad Capitalist
Nova X Report
Oblivious Investing
Oblivious Investor
One Hour Investor
One Up On Wall Street
Only the Best Will Do
Optimize Your Retirement
Option Trading Strategies for Beginners
Options as a Strategic Investment
Organizational Alpha
Over My Shoulder
Oxford Bond Advantage
Oxford Wealth Accelerator
Passport to Profits
Paths to Wealth Through Common Stocks
Paul Mampilly's Inner Circle
Pension Fund Investment Management
Personal Finance Terms
Perspectives on Equity Indexing
Plan Your Prosperity
Poor Charlie's Almanack
Potential Multibaggers
Pragmatic Capitalism
Prechter's Perspective
Predict the Next Bull or Bear Market and Win
Prepare Now and Survive the Coming Bear Market
Private Deal Group
Private Dealflow
Professional Perspectives on FIPM
Professional Perspectives on Fixed Income Portfolio Management
Profit Trends
Quality Investing
Quantitative Value
Rational Expectations
Real Estate Terms
Real Estate-Backed Securities
Real Investment Advice
Real Life, Real Money
Real Money
Real Money Pro
Real-Time Alerts
Rebound Profit Trader
Reducing the Risk of Black Swans
Rescue Your Money
Rethinking the Equity Risk Premium
Retire Young Retire Rich
Retirement Daily
Retirement Millionaire
Rich Dad Poor Dad for Teens
Rich Dad's Guide to Investing
Rich Dad's Success Stories
Rich Dad's Who Took My Money?
Rich Woman
Rule Breakers
Safe Investing
Safely Buy Gold and Silver
Saving, Spending, Investing, Giving
Seeking Alpha
Seeking Alpha Premium
SmallIvy Book of Investing
Smart Money Smart Kids
Smart and Simple Financial Strategies for Busy People
Socially Responsible Investing For Dummies
Soldier of Finance
Sovereign Man: Explorer
Stable Investor
Stack Silver Get Gold
Stansberry Venture Technology
Stansberry’s Big Trade
Stansberry’s Credit Opportunities
Stay Mad for Life
Stock Advisor
Stock Charts For Dummies
Stock Investing For Everyone
Stock Investing For Students
Stock Market 101
Stock Market Investing for Beginner
Stock Trading Strategies
Stocks Under $10
Stocks for Beginners
Straight Talk About Bonds and Bond Funds
Strategic Investor
Study Guide for Technical Analysis Explained
Swing for the Fences
Teach Yourself Investing in 24 Easy Lessons
Technical Analysis Explained
The 100 Best Stocks to Buy in 2020
The 3 Simple Rules of Investing
The Ages of the Investor
The Alchemy of Finance
The Aleph Blog
The Art of Value Investing
The Barefoot Investor
The Battle for Investment Survival
The Beginners Guide to Saving and Investing for Canadians
The Belle Curve
The Best Investment Writing
The Big Book of Wealth Creation
The Big Picture
The Biotech Forum
The Bogleheads' Guide to Investing
The Bogleheads' Guide to the Three-Fund Portfolio
The Boock Report
The Book on Investing in Real Estate with No (and Low) Money Down
The Buffettology Workbook
The Chicago Financial Planner
The Clash of the Cultures
The College Investor Blog
The Complete Idiot's Guide to Social Security
The Complete Idiot's Guide to Stock Investing Fast-Track
The Daily Feather
The Dhandho Investor
The Dividend Guy Blog
The Education of a Value Investor
The Elements of Investing
The Emergence of Numerical Weather Prediction
The Equity Risk Premium: Essays and Explorations
The Everything Investing Book
The Financial Diet
The Four Pillars of Investing
The Fund Industry
The Fundamental Index
The Guru Investor
The High Income Factor
The Income Factory
The Intelligent Asset Allocator
The Investor's Guide to Active Asset Allocation
The Investor's Guidebook to Alternative Investments
The Investor's Guidebook to Derivatives
The Investor's Guidebook to Fixed Income Investments
The Investor's Manifesto
The Investor's Podcast Network
The Ivy Portfolio
The Jim Grant Series
The Leverage Equation
The Lifestyle Investor
The Little Book That Makes You Rich
The Little Book That Still Beats the Market
The Little Book of Behavioral Investing
The Little Book of Common Sense Investing
The Little Book of Market Myths
The Little Book of Value Investing
The Macro Show
The MacroTourist
The Manual of Ideas
The Millionaire Real Estate Investor
The Momentum Alert
The Money Game
The Most Important Thing
The Motley Fool Investment Guide for Teens
The Motley Fool Million Dollar Portfolio
The Motley Fool You Have More Than You Think
The Neatest Little Guide to Personal Finance
The New Scrooge Investing
The Next Perfect Trade
The One Thing
The Only Three Questions That Count
The Option Trader's Mindset
The Outsiders
The Pocket Idiot's Guide to Direct Stock Investing
The Psychology of Money
The Ravens
The Simple Path to Wealth
The Small Investor
The Snowball
The Strategic Bond Investor
The Ten Roads to Riches
The Theory of Investment Value
The True Value Alert
The Warren Buffett Way
The Warren Buffett Way Workbook
The White Coat Investor
Think, Act, and Invest Like Warren Buffett
Thirty Days of Forex Trading
Time in the Market
Top Stocks
Trading Mastery
Trading Options
Trend Following™ Radio
Trend Investing
Ultimate Wealth Report
Value & Momentum Breakouts
Vanguard Blog
Wall Street Stock Selector
Wallet Hacks
Warren Buffett Speaks
Wealth Pilgrim
Wealth of Experience
Wealthy Retirement
What Wall Street Doesn't Want You to Know
What Works on Wall Street
Why Are We So Clueless about the Stock Market?
Why Stocks Go Up and Down
Why We Want You To Be Rich
Why the Rich Are Getting Richer
Winning the Loser's Game
Wise Investing Made Simple
Wise Investing Made Simpler
Your Complete Guide to Factor-Based Investing
Zacks Premium
Zacks Ultimate
iREIT on Alpha


Thematic investing


Banking System
Electronic Trading
Investment Portfolio
Personal Finance
Reach For Yield
Risk Tolerance

  • Ideally, the rate of return is greater than the rate of inflation (goal of growing and maintaining purchasing power)
  • Risk and return go together in investing.
    • Low risk generally means low expected returns
    • Higher returns are usually accompanied by higher risk