The Little Book of Common Sense Investing
The Little Book of Common Sense Investing is the classic handbook to getting clever about the stock market. John Bogle unveils his key to getting the best out of investing: low-cost index funds. Bogle indicates the fundamental and most effective investment approach for boosting wealth over the long run: buy and hold a mutual fund that trails a large stock market. Bogle further argues that a portfolio focused on index funds is the only investment that essentially guarantees your fair share of stock market returns.
"Rather than listen to the siren songs from investment managers, investors—large and small—should instead read Jack Bogle's The Little Book of Common Sense Investing."
"Jack Bogle's remarkable career spans the spectrum from lonely iconoclast to celebrated rock star. His conception and development of index funds transformed the investment world for individuals and institutions alike. Countless millions of investors have purchased index funds because of Jack. But, simply being an indexer is insufficient. Successful investors embrace the principles undergirding the rationale for index funds and understand the pitfalls hindering the effective execution of an investment plan. The Little Book of Common Sense Investing provides the tools required to implement a winning portfolio strategy. Read it and win!"
— DAVID F. SWENSEN, Chief Investment Officer, Yale University
"What Gutenberg was to the printing press, Henry Ford to the automobile, and Shakespeare to the English language, Jack Bogle is to finance. The Little Book of Common Sense Investing packs into 270 short pages the distilled genius of the nearly seven decades he's spent revolutionizing the process for everyone, from the smallest IRA holder to the largest pension and endowment funds. Read, enjoy, and profit."
— WILLIAM J. BERNSTEIN, bestselling author of The Investor's Manifesto: Preparing for Prosperity, Armageddon, and Everything in Between
"One hundred years from today, historians will remember only two investors from this era—Warren Buffett and Jack Bogle. The two books they will note? buffett's bible, Ben Graham's The Intelligent Investor, and . . . anything written by Jack Bogle. In a world of investment foxes, Jack remains a stalwart hedgehog. The Little book of Common Sense Investing, updated here, will prove timeless as it thoughtfully articulates Bogle's one big idea—how investors can get their fair share of market returns."
— STEVE GALBRAITH, Managing Member, Kindred Capital
"Jack Bogle's thin Little Book is thick with wisdom. It's informative, insightful, and opinionated— with the added advantage of being correct! As Bogle explains, the road to investment failure is paved with expensive advice, expensive investments, and expensive advertising (urging you to buy the first two). Bogle suggests a very different course for investors, virtually guaranteeing investment success."
— TED ARONSON, CFA, founder, AJO