The Motley Fool aims to make the world smarter, happier, and richer by providing formidable business and investing advice, with a decidedly Foolish bent. The firm offers variety of solutions to improve many areas of every investor’s financial life, including their investment portfolio, personal finances, real estate holdings, company, and career. It believes in keeping score and being transparent regarding the firm’s investment performance.
The firm's name is in homage to the one character in Shakespearean literature — the court jester — who could speak the truth to the king and queen without having his or her head lopped off. The Fools of yore entertained the court with humor that instructed as it amused. More importantly, the Fool was never afraid to question conventional wisdom.