Character is a venture capital firm that provides high-integrity seed capital to startups. The firm builds on Zeratsky's and Knapp's work at Google Ventures, where they developed the Design Sprint, a radically, unique five-day process for solving tough problems using design, prototyping, and testing ideas with customers. Character works hand-in-hand with founders using the sprint method to help startups find and expand product-market fit.
THE DESIGN SPRINT
You'll take a small team, clear the schedule for a week, and rapidly progress from problem to tested solution using a proven step-by-step checklist.
THE DESIGN SPRINT CHALLENGE
Monday: Make a map and choose a target
Tuesday: Sketch competing solutions
Wednesday: Decide on the best
Thursday: Build a realistic prototype
Friday: Test with target customers