Nudge is the perfect handbook that will change the way you think about decision-making. Living is all about making choices, and this book will help you make better ones. Everyday, each one of us make decisions—choosing what food to eat, which healthcare plan is better for the family, what education scheme is best for the children, how to make smart investment decisions, and a lot more. Unfortunately, we often make poor choices because we are susceptible to biases. Now, Nudge introduces the “choice architecture,” a sensible blueprint to nudge people towards making the best decisions. Using a number of practical examples and original research, Nudge demonstrates how to prod people in the right directions, without limiting their freedom of choice.
A 2007 Top Seller in Business and Economics as compiled by YBP Library Services
Selected as a finalist for the 2008 TIAA-CREF Paul A. Samuelson Award, given by the TIAA-CREF Institute
Named one of the best business books of 2008 by The Financial Time
"In this utterly brilliant book, Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they want to. The inventor of behavioral economics and one of the nation's best legal minds have produced the manifesto for a revolution in practice and policy. Nudge won't Nudge you―it will knock you off your feet."
"This is an engaging, informative, and thoroughly delightful book. Thaler and Sunstein provide important lessons for structuring social policies so that people still have complete choice over their own actions, but are gently nudged to do what is in their own best interests. Well done."
"This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself."
"How often do you read a book that is both important and amusing, both practical and deep? This gem of a book presents the best idea that has come out of behavioral economics. It is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place."
"[A] new book applying the lessons of social psychology and behavioral economics to everything from health care to climate maintenance. The authors of Nudge . . . agree with economists who'd like to reduce greenhouse gas emissions by imposing carbon taxes or a cap-and-trade system, but they think people need extra guidance."
― John Tierney, New York Times
"Two University of Chicago professors sketch a new approach to public policy that takes into account the odd realities of human behavior, like the deep and unthinking tendency to conform. Even in areas―like energy consumption―where conformity is irrelevant. Thaler has documented the ways people act illogically."
― Barbara Kiviat, Time
"A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions."
― George Scialabba, Boston Sunday Globe
"Sunstein and Thaler are very persuasive. . . . Great fun to read."
― Dahlia Lithwick, Slate
"An essential read . . . an entertaining book. . . . The book isn't only humorous, it's loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use."
― John F. Wasik, Boston Globe
"An engaging and insightful tour through the evidence that most human beings don't make decisions in the way often characterized in elementary economics textbooks, along with a rich array of suggestions for enabling many of us to make better choices, both for ourselves and for society. . . . The conceptual argument is powerful, and most of the authors' suggestions are common sense at its best. . . . For that we should all applaud loudly."
"By a 'nudge,' Thaler and Sunstein mean a policy intervention into choice architecture that is easy and inexpensive to avoid and that alters people's behavior in a predictable way without forbidding any options or significantly changing an individual's economic incentives. . . . Thaler and Sunstein stress that if 'incentives and nudges replace requirements and bans, government will be both smaller and more modest.'"
— George F. Will, Newsweek
"Save the planet, save yourself. Do-gooders, policymakers, this one's for you."
". . . an excellent rendition of how human beings view choices and make decisions."
— Gurumurthy Kalyanaram & Sunanda Muralidharan, International Journal of Pharmaceutical and Healthcare Management Vol 5.4
"As important a book as I've read in perhaps 20 years. It is a book that people interested in any aspect of public policy should read. It is a book that people interested in politics should read. It is a book that people interested in ideas about human freedom should read. It is a book that people interested in promoting human welfare should read."
― Barry Schwartz, The American Prospect
"Nudge helps us understand our weaknesses, and suggests savvy ways to counter them."
― Emily Bobrow, New York Observer
"This Poor Richard's Almanack for the 21st century . . . shares both the sagacity and the witty and accessible style of its 18th century predecessor."
"As bookstore shelves fill up with works by parlor-room thinkers who would entertain us with their economic nonsense, an entertaining book that also deeply informs could get lost in the shuffle. That book is Nudge. . . . Thaler and Sunstein's . . . attempt to deal with difficult issues is always stimulating."
— Gene Epstein, Barron's
"Entertaining, engaging, and well written. . . . Highly recommended."