People

Will Rhind

Will Rhind

Formal First Name
William (Will)

William Rhind is the Founder and Chief Executive Officer of GraniteShares, an entrepreneurial ETF provider. With nearly 20 years of experience in the ETF industry, he has worked at, built, and ran successful ETF businesses. Prior to GraniteShares, Rhind served as Chief Executive Officer of the World Gold Trust Services at the World Gold Council. He also worked as Managing Director at ETF Securities, where he focused on the US ETF market and led the growth of the ETF securities business.

Professional Experience


Academic History

  • While at the World Gold Council, he was responsible for developing and implementing initiatives focused on expanding the use of SPDR Gold Shares and other physical Gold-backed products, as a portfolio level asset by institutional investors.