William Rhind is the Founder and Chief Executive Officer of GraniteShares, an entrepreneurial ETF provider. With nearly 20 years of experience in the ETF industry, he has worked at, built, and ran successful ETF businesses. Prior to GraniteShares, Rhind served as Chief Executive Officer of the World Gold Trust Services at the World Gold Council. He also worked as Managing Director at ETF Securities, where he focused on the US ETF market and led the growth of the ETF securities business.