Will Rhind

Will Rhind

Formal First Name
William (Will)

Will Rhind is the Founder and CEO of GraniteShares, an award-winning global investment firm dedicated to creating and managing Exchange Traded Funds. Under his leadership, GraniteShares provides innovative, cutting-edge investment solutions for the high conviction investor. Rhind is a veteran of the ETF industry with nearly 20 years of experience working at, building and running successful ETF businesses. Prior to GraniteShares, he served as CEO of SPDR Gold Trust, a $30 billion ETF owned by the World Gold Council. Before that, he was a Managing Director at ETF Securities, where he focused on the US ETF market and led the growth of the ETF securities business.

Professional Experience

Academic History


  • Under his leadership, GraniteShares focuses on real estate, income and disruptive core equities.

  • The company offers single-stock ETPs of renowned brands such as NIO, Apple, Amazon, Tesla, Alibaba, and many other stocks as the underlying security.

  • The firm is backed by Bain Capital and is among the fastest growing ETF issuers in the world with over $3.3 billion.

  • GraniteShares provides products on U.S., U.K, German, French & Italian stock exchanges. 


  • Rhind has built and managed businesses in the ETF market for almost his entire career.

  • He began his career as an Investment Banking Analyst at Nomura International in London.

  • At the World Gold Council, he was responsible for developing and implementing initiatives focused on expanding the use of SPDR Gold Shares and other physical Gold-backed products, as a portfolio level asset by institutional investors