Jake Knapp

Jake Knapp

Formal First Name

Jake Knapp is a bestselling author and designer who spent ten years at Google and Google Ventures, where he created the Design Sprint process, a unique five-day process for solving tough problems using design, prototyping, and testing ideas with customers. During his time at Google, he helped build Gmail, co-founded Google Meet and Microsoft Encarta, and was a Design Partner at GV. Jake is the author of "Make Time" and the New York Times bestseller "Sprint", and has coached teams at places such as Slack, LEGO, IDEO, and NASA on design strategy and time management. He is a frequent keynote speaker on the topics of startups, business strategy, marketing, design, and time management. He also runs design sprint workshops, as both ticketed public and private company events in places as varied as Iceland, Bologna, and Las Vegas. His writing on startups and productivity has appeared in Fast Company, TechCrunch, Slate, and LifeHacker. Today, Jake is the Co-Founder and Startup Advisor at Character, a venture capital firm that provides high-integrity seed capital to startups, where he helps startups find product-market fit with Design Sprints.

Professional Experience

Academic History


  • The Design Sprint aims to build and test a prototype in just five days.

  • Through this framework, you'll be able to help startups find and expand product-market fit.

  • You'll take a small team, clear the schedule for a week, and rapidly progress from problem to tested solution using a proven step-by-step checklist.


  • Monday: Make a map and choose a target

  • Tuesday: Sketch competing solutions

  • Wednesday: Decide on the best

  • Thursday: Build a realistic prototype

  • Friday: Test with target customers