Amazing Decisions

Amazing Decisions is a graphic novel guide packed with information through the combination of behavioral economics, neuroscience, and psychology. An excellent and entertaining guide that can help you develop skills for your personal and professional life, it also contains perspective from two, overlapping—and often contradictory—sets of norms: social norms and market norms. Author Dan Ariely tackles the daily barrage of choices and deliberations each one of us encounter during decision making, opening our eyes to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome.