People

Avi Goldfarb

Avi Goldfarb

Formal First Name
Avi
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Avi Goldfarb is the Rotman Chair in Artificial Intelligence and Healthcare at the Rotman School of Management. His research focuses on the opportunities and challenges of the digital economy, especially on marketing and the internet and crowdfunding. He has published over 70 academic articles in a variety of outlets in marketing, statistics, law, computing, and economics. Goldfarb’s work has been widely covered by the most prestigious media outlets, including The Economist, Forbes, Fortune, The New York Times, the Financial Times, and The Wall Street Journal.