Perth Tolle

Perth Tolle

Formal First Name

Perth Tolle is the Founder of Life + Liberty Indexes, an index provider and sponsor of the Freedom 100 Emerging Markets ETF. Prior to this, she was a private wealth advisor at Fidelity Investments, where she managed key relationships in Los Angeles and Houston. Tolle has also lived and worked in Beijing and Hong Kong, where she explored the connection between freedom and markets. Through her China experience, she gained a high level of conviction regarding the impact of sound governance, individual freedoms, and rule of law on economic growth and innovation.

Professional Experience

Academic History


  • Tolle was born in Beijing and moved to the United States at age 9.
  • After college, she lived in Hong Kong for a year.
  • Through her experience traveling significantly in China, she gained a high level of conviction regarding the impact of human and economic freedoms on markets.
  • Freedom investing is a cause that she has worked to champion for her entire career to date.
  • She established Life + Liberty Indexes to offer investors exposure to emerging markets while maintaining a focus on companies with good governmental and social freedom records. 


  • Perth is a frequent speaker at investment industry events and provides commentary to various financial media, including Barron’s, Bloomberg, CNBC, Cheddar, and MarketWatch.
  • She has appeared as a guest on Real Vision.


  • Perth was named one of the Ten to Watch in 2020 by Wealth Management Magazine for her work on freedom investing.