Gordon Ritter is the Founder and General Partner of Emergence Capital. In 2003, he led the company's first investment in cloud leader Salesforce.com. Prior to this, Ritter ran IBM's $3 billion global small business division. He was responsible for IBM's launch partnership with Salesforce.com. Ritter spent more than 15 years building companies that pioneered new markets, including server appliances, embedded web-based interfaces, and web-native application development. His biggest deal to date is Veeva Systems, which had a white-hot IPO in 2013.