Genevieve Roch-Decter

Genevieve Roch-Decter

Formal First Name

Genevieve Roch-Decter is a former $100M+ money manager, and now the Founder and Chief Executive Officer of Grit Capital, a financial media company democratizing access to institutional-quality market insights for the masses. Genevieve founded the company after realizing that only the top 1% were getting the best insights in the industry, thus building a massive community of smart, fun and edgy investors. Grit is the #1 FREE finance newsletter on Subtract globally, and #4 PAID finance newsletter on subtrack globally, with over 90,000 newsletter subscribers, including the #1 FREE finance newsletter on Subtrack globally, and a following which totals over 600,000 investors around the world. Prior to launching Grit, Genevieve was a portfolio manager and analyst for LDIC., a $600M asset management company based in Toronto. For 7 years she ran the Redwood Global Small Cap Fund – which was the best performing small cap fund in Canada in 2009, 2010 and 2014 as ranked by Globe Funds – the fund returned over 150% to investors (13% CAGR) from 2008 to 2015.

Professional Experience

Academic History


  • At LDIC, she spearheaded the launch of 3 specialized funds: the LDIC North American Small Business fund, the LDIC North American Infrastructure fund and the Healthcare Special Opportunities fund

  • She helped raise nearly $100M in assets for LDIC Inc., and raised $700M in assets from investment advisors and high net worth investors across Canada, during his time at LDIC.

  • From 2006 to 2020, she built one of the leading boutique investor relations firms in Canada.

  • Her ventures showcased small public and private companies to institutional and retail investors via traditional and new age social and digital media marketing.




  • Genevieve has been featured in the Globe & Mail, the National Post, and Business News Network (BNN).

  • She has appearances in Bloomberg, FOX News, BNN, VICE, Benzinga, NBC News, and U.S. News.

  • She has also appeared as a guest on Real Vision.