David Bach

David Bach

Formal First Name
11/19/1966 - present

David Bach is the Co-Founder of AE Wealth Management and the Founder of FinishRich Media. He has been a champion for personal financial empowerment, education, and action since 1993. Bach has impacted over a hundred million people through his books, podcast, seminars, speeches, newsletter and thousands of media appearances. He is regarded as one of the most trusted financial experts and bestselling financial authors of our generation.

Professional Experience

Academic History


  • Since 1994, Bach has been teaching people how to be smarter with their money.
  • An internationally renowned motivational and financial speaker, he has spoken around the world and taught over a half million people through live events ranging in size from as few as 50 to over 30,000 people.
  • Each year, he delivers keynote addresses to the world’s leading financial service firms, Fortune 500 companies, universities, and national conferences.
  • His FinishRich Seminars® featuring Smart Women Finish Rich® and Smart Couples Finish Rich® have been taught by thousands of financial advisors throughout North America with over a half-million additional attendees.


  • Bach has written at least 12 national bestselling books, including 10 consecutive New York Times bestsellers, 12 Wall Street Journal bestsellers with over 7 million books in print, translated into 19 languages.
  • He is one of the only authors in history to have 4 books simultaneously on the Wall Street Journal, Business Week and USA Today bestseller lists.
  • His book Smart Women Finish Rich is one of the most popular books for women ever written having spent over a decade on the bestseller lists, with over a million copies sold.
  • His 3 Minute Sunday Newsletter has been read by millions over the past two decades and is sent out weekly for free to subscribers. 
  • He has been profiled in many major publications, including The New York Times, BusinessWeek, USA Today, People, Reader’s Digest, Time, Financial Times, The Washington Post, The Wall Street Journal, Working Woman, Glamour, Family Circle,  Redbook, Huffington Post, BusinessWeek, US Insider, Investors BusinessWeek, US Daily, Forbes and Inc.
  • He has been a contributor to Redbook, SmartMoney,, Yahoo! Finance, and AOL Money.



  • Thought Leader of The Year in the RIA Industry in 2018 by
  • Women Wealth Advocate of the Year in 2019 by Private Asset Management Awards