Cherie Hu

Cherie Hu

Formal First Name

Cherie Hu is an award-winning musician, writer and researcher focusing on innovation in the global music industry. Cherie is the Founder and Publisher of Music & Water, an influential newsletter and research DAO that covers the intersection of music and tech innovation. Through the newsletter, she has delivered meticulous research on subjects such as social tokens, NFTs, and conventional music tech startups to thousands of devoted subscribers. In addition to evaluating future uses for NFTs in the industry, she has published research quantifying the amount of money musicians have made in the NFT economy. Cherie is also a guest lecturer at prestigious institutions such as Harvard University, New York University, Northeastern University and Berklee Valencia. She has worked and written for Billboard, Forbes, NPR Music, Columbia Journalism Review, Music Business Worldwide, Pitchfork, and Rolling Stone, Variety, DJ Mag and many other publications. Today, Cherie works on a book for Bloomsbury Academic about the parallels between independent music career and tech entrepreneurship.

Professional Experience

Academic History


  • Cherie ushers the community with a focus on editorial strategy, planning, partnerships, business strategy, and DAO design.

  • She specializes in analyzing, tracking and critiquing innovation in the global music business.

  • Water & Music empowers the music industry with the knowledge and network to do more collaborative, innovative and progressive work with technology.

  • The platform builds dynamic, collaborative systems for producing, exchanging, and distributing cutting-edge insights on emerging music/tech trends.


  • She covered trends at the intersection of tech and the music business as a Media & Entertainment Writer for Forbes.

  • She spearheaded a research project on the digital music industry at Harvard Business School in 2015.

  • Previously, she had experience in A&R at Interscope Records, and account management at live concert data analytics startup Jamplify.

  • As a Juilliard-trained classical pianist, she has performed solo concerts throughout China, Europe and the United States.


  • Asian American Journalists Association

  • Authors Guild

  • Music Business Association

  • Women in Music

  • Mentor & Guest Speaker, Sound Thinking NYC

  • Workshop Facilitator, Scarsdale Schools Young Writer's Workshop

  • Online Mentor, Product Hunt


  • Fortune NFTy50

  • 2017 Music Business Journalist of the Year, Reeperbahn's Festival


  • Cherie appears regularly as an expert commentator for CNBC, SiriusXM Volume and CGTN America.

  • She has spoken at over 30 conferences, including SXSW, Midem, Music Biz and the Web Summit, among others.

  • Her writings have also appeared in Music Alley and the Harvard Political Review.

  • She has also appeared as a guest on Real Vision.