Yves Pigneur

Yves Pigneur

Formal First Name
1954 - present

Dr. Yves Pigneur is a computer scientist and Professor of Management Information Systems at the University of Lausanne since 1984. Together with Alex Osterwalder, they invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map – practical tools that are trusted by millions of business practitioners from leading global companies. Dr. Pigneur is considered a mastermind among business strategies and his canvases have been used by numerous companies such as P&G, Amazon, Tesla, and Lockheed Martin. He is the author of two bestselling business innovation books: Business Model Generation and Value Proposition Design, and a frequent keynote speaker and guest lecturer on business models in universities, large corporations, entrepreneurship events and international conferences throughout the world. Throughout his career, Dr. Pigneur has held visiting professorships at Georgia State University, University of British Columbia, National University of Singapore, and HEC Montreal. He is a former Editor-in-Chief at the academic journal Systèmes d’Information & Management.

Professional Experience


  • 2021 Thinkers50 Ranked No. 4

  • 2017 Thinkers50 Ranked No. 7

  • 2015 Thinkers50 Ranked No. 15

  • 2015 Thinkers50  Strategy Award

  • 2013 European Union, Inaugural Innovation Luminary Award