The ETF Strategist
The ETF Strategist is a practical investment guide written by Russ Koesterich, renowned financial strategist and former Chief Investment Strategist for BlackRock. The book serves as a comprehensive resource for financial advisors, portfolio managers, and sophisticated retail investors seeking to optimize their use of exchange-traded funds. Koesterich demonstrates how ETFs can enhance asset allocation, risk management, diversification, and overall investment strategy in both traditional and modern portfolios. Beyond the fundamentals, The ETF Strategist delves into advanced ETF applications, showing investors how to integrate them across asset classes, balance risk versus reward, and apply tactical strategies to capture market opportunities. By combining accessible insights with professional-level techniques, the book positions ETFs not just as simple trading vehicles, but as core building blocks for long-term wealth management.
ABOUT THE BOOK
The ETF Strategist has earned recognition for its clear analysis and actionable guidance on building smarter portfolios with exchange-traded funds (ETFs).
Russ Koesterich demonstrates how ETFs can be used to enhance diversification, maintain strategic asset allocations, and gain targeted exposure to sectors, countries, real estate, and commodities.
The book also explores advanced investment concepts such as alpha-beta separation, highlighting the importance of distinguishing genuine manager skill from market risk.
With practical examples, Koesterich explains how blending different ETFs can help investors achieve an optimal balance of risk and return, making the book a valuable resource for both financial professionals and sophisticated individual investors.
ABOUT THE AUTHOR
Russ Koesterich is a Managing Director and Portfolio Manager at BlackRock, the world’s largest asset management firm.
With over two decades of investment management experience, he is widely regarded as a leading expert on ETF strategy, asset allocation, and global macroeconomic trends.
Koesterich has been a frequent contributor to top-tier financial media, with regular appearances on CNBC, Bloomberg TV, and in The Wall Street Journal, Financial Times, and Barron’s.
His combination of practical portfolio management expertise and thought leadership makes him one of the most respected voices in the ETF and investment strategy space.