Denise Shull

Denise Shull

Formal First Name
Nick Name
Rosetta Stone of Trading Psychology
9/17/1959 - present

Denise Shull is the Founder and Chief Executive Officer of ReThink Group. She leverages her background in neuroscience and modern psychoanalysis to solve the mental mysteries of successful investing, trading, competing, and leading teams. She developed The Shull Method™, a unique approach to mental skills which prioritizes emotion in the pursuit of peak performance and the resolution of psychological roadblocks. As a performance architect, Shull coaches executives, traders, and Olympic athletes in the United States, Europe, Australia, Asia, and New Zealand.

Professional Experience

Academic History

  • Shull is known for her effectiveness in coaching, training, and assessing for the X factor of human performance under pressure. 
  • She translates the latest brain science into real-world competitive advantages. 
  • Her clients include portfolio managers, traders, business innovators, and professional and Olympic athletes.



  • In 2013, Shull published her thesis research, “The Neurobiology of Freud’s Repetition Compulsion” in the Annals of Modern Psychoanalysis; it was cited as one of the earliest groundbreaking papers in the emerging field of neuropsychoanalysis.
  • In 2015, she was invited to consult on the development of Showtime’s BILLIONS.
  • In 2016, she began mental coaching with the Olympic medal winner Lindsey Jacobellis. 
  • In 2016, Bloomberg’s Tradebook delivered their trader brain exercise game based on her work. 
  • In 2017, Shull and ReThink delivered HEADSx, a robust talent assessment tool used by select hedge funds to hire exceptional talent.
  • In 2018, her work with Olympian Lindsey Jacobellis was featured in the New York Times.
  • In 2021, she has appeared as a guest at the 2021 Real Vision Festival of Learning.
  • She has appeared on CNBC’s Halftime Report and Squawk Box both in the United States and Asia
  • She has delivered talks at NASCAR’s Hendrick MotorSports, Ontario Teachers’ Pension Plan, MIT, US Ski and Snowboard Association, Harvard Business School, CFA Societies and Leaders in Sport among others.