Full Name
Reinvent: A Leader's Playbook for Serial Success

Reinvent explains how to transform a struggling business into a raging success by reinventing the culture, attitude, and behaviors of organizations and people. Leaders who want to change cultures and individuals need a cool head, a clear vision, and a well-refined ability to inspire that change. This book explains how a productive organizational culture leads to real success. Revealing how you can make culture your secret weapon, Reinvent is the perfect tool for business leaders in highly competitive industries.

Praise for Reinvent

"I have had the honor of working with many of the world's greatest leaders. I rank Fred Hassan as one of the top five. fred has helped more organizations reinvent themselves than anyone I have met! reinvent is fred's gift to you! Please apply what you learn in this book to reinvent your own life and the lives of the people around you."

Marshall Goldsmith, executive leadership coach and author

"Fred Hassan shares his practical playbook for change leadership by demonstrating how attitude, behavior and culture can lead to transformation, excellence in execution and sustained high performance. The book is full of good common sense and real-world examples of leadership."

Alex Gorsky, Chairman and CEO, Johnson & Johnson

"Company success depends on strong leadership. Fred's recipe for success: select top talent, help them develop expertise, lead by example."

P. Roy Vagelos, M.D., Retired Chairman and CEO, Merck & Co., Inc.

"Fred Hassan blends his triumphant first-hand experience with the wisdom of a first-class mind to share an engaging, accessible, manual of essential leadership lessons. Having seen peer CEOs hang on his every word in private top leadership forums for many years, I have begged Fred Hassan to go public with this compelling gift of knowledge for a long time. I will certainly be using it at our top executive forums and leadership programs campus!"

Professor Jeffrey Sonnenfeld, Senior Associate Dean, Yale School of Management

"Fred Hassan passes on his vast and winning know-how that will help you power up your people to drive breakthrough results. He's done it and so can you. There's nothing like learning from the master."

David Novak, Chairman and CEO, Yum! Brands, Inc.

"In Reinvent, Fred Hassan shares a winning philosophy that builds on the crucial role of people to power up an organization's potential. Hassan delivers a proven actionable change leadership playbook to evolve and Reinvent leadership effectiveness supported by evidence from his exceptional track record as an effective and value-creating CEO, with an exceptional reputation from his peers and shareholders alike."

Andrew Liveris, Chairman and CEO, The Dow Chemical Company