Influence, New and Expanded is a widely popular go-to resource for influence and persuasion. In a new edition of this highly-acclaimed bestseller, New York Times bestselling author Robert Cialdini explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Cialdini shares his universal principle of influence, how to use them to become a skilled persuader — and how to defend yourself against them. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy, making it perfect for people in all walks of life. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—this new edition of Influence is a comprehensive guide to using these principles to move others in your direction.
CIALDINI'S PRINCIPLES OF PERSUASION
Commitment and Consistency
Unity, the newest principle for this edition*
"This is the most important book ever written about the science of persuasion, and it just keeps getting better. I can’t imagine a more fascinating, more practical read."
"Influence is now even more practical and powerful. The new principle of unity alone is a game changer. Bravo!"
—BJ Fogg, Ph.D., founder of Stanford’s Behavior Design Lab
"The clouds have parted for everyone who wants to dent the universe. A new edition of what is already indispensable just got more so."
"In this update of his classic book, the world's most practical social psychologist shares his wisdom and reveals his charm. There's dynamite here. Please use what you learn with care!"