William Strauss

William Strauss

Formal First Name
1947 - 2007

William Strauss was a renowned speaker, writer, historian, lecturer, and authority on generational change in American history. He worked as a marketing, personnel, and government affairs consultant to numerous corporate and nonprofit clients, and spoke and wrote extensively on the collective personalities of today’s generations—who they are, what motivates them, and how they will shape America’s future. Strauss co-authored several books on generations with Neil Howe, all best sellers widely used by businesses, colleges, government agencies, and political leaders of both parties. They coined the term "Millennial Generation" in 1991 and wrote the pioneering book on this generation, "Millennials Rising”, in 2000. Strauss died December 18, 2007 after a nine-year battle with cancer.


  • Together with Neil Howe, the research duo formulated the “Strauss-Howe generational theory” which identifies a fourfold cycle of generational types and recurring mood eras in American history.

  • Their research and insights continue to enlighten scholars, analysts, and readers as they explore the profound influence of generations throughout American history.

  • He consulted for numerous public and private organizations about generational trends, including MTV, Paramount Pictures, Hearst Magazines, Time, Pepsi, Disney, Procter & Gamble, the Ford Motor Company, and the U.S. Armed Forces.



  • In addition to his career as a writer and historian, Strauss was a noted playwright, theater director, and performer.

  • He was co-founder and director of the Capitol Steps, a professional satirical troupe that has performed over 7,000 shows, three PBS specials, and fifty radio shows for NPR stations. 

  • He wrote three musicals and two plays about various themes in the books he has co-authored with Neil Howe.