Millennials and the Pop Culture


In this new book, William Strauss and Neil Howe do for the entertainment industry what they did for colleges, the armed forces, and others who design or sell products for today's young people. They explain how, and why, Millennials have grown up to be so different from what nearly everybody expected--and how to turn this new youth tide to your advantage. This handbook is designed to help you with the key challenge in pop-culture: figuring out today's your people before your competitors do.

  • The main idea behind the book is that within several years, we will see a major cultural shift, as the Millennial generation becomes a dominant influence on the culture as a whole.

  • Millennials and Pop Culture make substantial claims about culture and explain much of cultural history.