James Putra
James Putra is Vice President and Head of Product at TradeStation, a global provider of award-winning trading platforms, advanced market analytics, and self-clearing online brokerage services. In his role, he leads TradeStation’s innovation labs and oversees product strategy with a strong focus on cryptocurrency markets, digital assets, and emerging trading technologies. Putra is a recognized crypto asset specialist and blockchain thought leader wiith more than 20 years of fintech industry experience, specializing in product strategy, platform development, and product management within financial services. Prior to joining TradeStation, Putra served as an Active Trader at E*TRADE, a Morgan Stanley company and a pioneer in the online brokerage space, where he gained deep hands-on experience with active trading, market structure, and retail investor needs. Beyond his corporate role, Putra is an active contributor to the global blockchain and crypto community, regularly participating in industry speaking engagements, television appearances, and mentorship initiatives, where he shares insights on crypto adoption, trading innovation, and the evolving fintech landscape.
James Putra Professional Experience / Academic History
Professional Experience
-
Vice President and Head of Product Strategy
-
Director of Product Strategy and Innovation
-
Active Trader, Electronic Trading Platforms
Academic History
-
B.B.A., Management Information Systems and Marketing
TRADESTATION
James Putra leads product strategy and product management across all TradeStation companies, business lines, and asset classes, including TradeStation Securities and TradeStation Crypto.
In this enterprise-wide role, he oversees the development and execution of product initiatives that span traditional markets and digital assets, ensuring alignment with TradeStation’s long-term innovation roadmap.
Previously, Putra served as Head of Product Strategy at TradeStation Crypto, where he designed and executed the product and business strategy for the firm’s crypto-focused division, helping establish TradeStation’s footprint in the digital asset ecosystem.
As Head of TradeStation’s fintech innovation lab, he researched emerging financial technology trends and led initiatives from ideation and experimentation through integration and commercialization, accelerating the firm’s adoption of next-generation trading and brokerage solutions.
CRYPTO & TRADING EXPERTISE
James Putra is a recognized crypto asset specialist and blockchain thought leader, focused on helping investors and institutions discover innovative ways to participate in cryptocurrency and digital asset markets.
He has been a pioneering force in bridging traditional finance and crypto, with expertise spanning cryptocurrencies, forex markets, U.S. equities, and Japanese equity markets.
Deeply passionate about innovation in digital assets, Putra has successfully launched and scaled multiple trading platforms and technology solutions designed to enhance performance, accessibility, and user experience.
Earlier in his career, he masterminded the launch of the Japanese equity active trader business line for MONEX, as well as the E*TRADE FX for Active Traders platform, demonstrating a strong track record of expanding and diversifying global trading businesses.
His leadership and impact have been recognized industry-wide, including Most Impactful Fintech Executive, Benzinga Global Fintech Awards (2021) and Global IDEI Innovation Award, MONEX Group (2015).
MEDIA PRESENCE & THOUGHT LEADERSHIP
Putra is an active voice in the global blockchain and fintech community, participating in industry speaking engagements, television appearances, and mentorship initiatives.
He has been featured in leading digital asset and financial media outlets, including Blockworks, CoinDesk, and Real Vision, where he shares insights on crypto adoption, trading innovation, and the future of financial markets.