Founding Date

E*TRADE from Morgan Stanley is a pioneer in the online brokerage industry. Having executed the first-ever electronic trade by an individual investor more than 30 years ago, the firm has long been at the forefront of the digital revolution, focused on delivering complete and easy-to-use solutions for traders, investors and stock plan participants. The company is founded on the principle of innovation, and aims to enhance the financial independence of traders and investors through a powerful digital offering. E*TRADE provides an electronic trading platform for both beginner and experienced traders who want to buy and sell financial assets like common stock, preferred stock, futures contracts, mutual funds, options, fixed-income investments, and exchange-traded funds. It also offers banking products through the E*TRADE Bank, an FDIC-registered federal savings bank, to help maximize the value of deposits generated in its brokerage business.


  • E*TRADE is part of Morgan Stanley, a leading global financial services firm renowned for the quality of its wealth management, investment advisory services, research, and market insights.

  • It offers securities products and services, commodity futures and options on futures products and services, managed account solutions, bank products and services, and RIA custody solutions.

  • It also offers a full suite of digital banking services, including direct integration with brokerage accounts, checking and high-yield savings accounts, significantly accelerating Morgan Stanley’s digital banking efforts.