The effectiveness of a good strategy well implemented determines a business’s future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organized, and consequently disastrous. Business Strategy is a guide that looks at the whole process of strategic decision-making—from vision, forecasting, and resource allocation, through to implementation and innovation. The message of this guide is simple: strategy matters, and getting it right is fundamental to business success. And this book will show you how.