The Social Organism

Full Name
The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life

The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world. It presents a groundbreaking, must-read theory: social networks mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. To master social media―and to make online content that impacts the world―you must start with The Social Organism.

Praise for The Social Organism

"The Social Organism's exploration of social media goes far beyond a recipe for clicks and 'likes' and presents a deeply convincing theory of how life is changing in the digital age, and how you can use social media not only to transform your business but to help change the world."

Arianna Huffington, Co-Founder and Editor-in-Chief of The Huffington Post

"In less than a decade, social media has gone from fringe to mainstream. In the next decade, it will reorder the ways people communicate, work together, trade, and pursue ideas. Luckett and Casey have written the quintessential guide to understanding our social future."

Marc Andreessen, Co-Founder and General Partner, Andreessen Horowitz

"When I started my first business in 1992, there was no social media. Today, no successful business is launched without a social strategy. This book is the best guide out there. Want to build a brand or a cause? Start by reading this."

Daymond John, CEO of FUBU and Shark Branding

"Social media and its complexity may appear to be disordered chaos, but, using a natural and biological lens, The Social Organism helps us make sense of this powerful new system. Important reading for anyone trying to understand the world."

Joi Ito, Director, MIT Media Lab

"As individuals, we are the authors of our own thoughts. But, social media has triggered emergence. The sum of our public thoughts has become greater than the whole--a new life has manifested. The Social Organism brings context and perspective to this, our hyperconnected ecosystem."

Biz Stone, Co-Founder, Twitter, Medium, and Jelly

"The Social Organism is a remarkable hybrid: a riveting history of mass media, a convincing guide to the landscape of digital platforms, and an indispensable window into our future world. It's a must-read for business leaders and anyone who wants to understand all the implications of a social world."

Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company