Blue Ocean Shift
Blue Ocean Shift shows you how to move beyond competing, inspire your people's confidence, and seize new growth. It guides you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
Named a Best Book of 2017 by Amazon
Winner of The Best Leadership and Strategy Book of 2017 by 800-CEOREAD
New York Times Bestseller
#1 Wall Street Journal Bestseller
USA Today Bestseller
"Kim and Mauborgne have followed one blockbuster book with another. Blue Ocean Shift takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether. You needn't be an entrepreneur or techie to take advantage of these insights. You just have to be willing to challenge the assumptions of your industry, ask fresh questions, and--get this--embrace your humanness."
― Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human
"Blue Ocean Shift is great: Practical, useful, real-world."
― Inc.
"An exciting new book that synthesizes their experience in assisting with the implementation of the Blue Ocean strategy. Blue Ocean Shift provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative."
― Forbes
"The challenge of any business is to grow in markets that are crowded and competitive and to do it in a way that is intelligent, effective, and humane. In Blue Ocean Shift, you will find all of that and more as Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business whether you are a startup, small business or Fortune 500 company."
― Ram Charan, CEO and board advisor, New York Times bestselling author of Execution
"A stirring business primer...Blue Ocean Shift includes powerful real-life examples. This invaluable guide will be empowering to business minded readers."
― Publishers Weekly