Adena Hefets

Adena Hefets

Formal First Name

Adena Hefets is the Co-Founder and Chief Executive Officer of Divvy Homes, a fractional homeownership platform aiming to give access to homeownership to everyone. She is passionate about her leadership role as one of the few female executives in the property technology space. Since founding Divvy Homes, Hefets has raised nearly $300 million in capital to give more people the opportunity to own a home. She seeks to build an on-ramp to homeownership that is more affordable and more flexible for many Americans.

Professional Experience

Academic History


  • She was part of the large-cap buyout team at TPG, where she helped diligence and purchase companies in the real estate sector.
  • She was one of the early Product Managers at Square, where she helped build and grow Square Capital, a merchant cash advance platform with over $2.5 billion in loans outstanding.