TradeStops offers a systematic approach to investing that allows individual investors to manage their portfolios with hedge fund-level insights. It creates web-based investment tools that help remove the guesswork, giving both novice investors and market veterans a disciplined way to make more from their investments while managing risk. Its proprietary algorithms help users decide what to buy, when to buy, when to sell, and how much to invest. Most importantly, its alerting system lets users when to act.