No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide. As America faces a second economic depression, this book’s analysis of our corporate and branded world is as timely and powerful as ever. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into a pop-historical and clear economic perspective. It tells a story of rebellion and self-determination in the face of our new branded world.
Praise for No Logo
"No Logo has been a pedagogical godsend. I used it to illustrate contemporary applications of complex cultural theories in an introductory social science sequence. It worked so beautifully, word about the book spread across campus, and other students were begging to read it in their sections of the course."
"A complete, user-friendly handbook on the negative effects that 1990s überbrand marketing has had on culture, work, and consumer choice."
— The Village Voice
"The Das Kapital of the growing anti-corporate movement."
— The London Observer
“Klein is a sharp cultural critic and a flawless storyteller. Her analysis is thorough and thoroughly engaging.”
“No Logo is an attractive sprawl of a book describing a vast confederacy of activist groups with a common interest in reining in the power of lawyering, marketing, and advertising to manipulate our desires.”
— The Boston Globe