Managerial Economics & Business Strategy

Full Name
Managerial Economics & Business Strategy (Mcgraw-hill Series Economics)

Managerial Economics and Business Strategy is a balanced coverage of traditional and modern microeconomic tools that is relevant for a wide variety of managerial economics classes. It retails the emphasis on modern topics along with unique coverage found nowhere else and real-world examples: penetration pricing, oligopoly, search, vertical and horizontal integration, bargaining, and a lot more. Baye and Prince provide a complete solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions.

  • This book teaches managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, and indifference curves. 

  • Other economic tools discussed also include isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition.

Table of Contents

  • Chapter  1 The Fundamentals of Managerial Economics

  • Chapter  2 Market Forces: Demand and Supply

  • Chapter  3 Quantitative Demand Analysis

  • Chapter  4 The Theory of Individual Behavior

  • Chapter  5 The Production Process and Costs

  • Chapter  6 The Organization of the Firm

  • Chapter  7 The Nature of Industry

  • Chapter  8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets

  • Chapter  9 Basic Oligopoly Models

  • Chapter 10 Game Theory: Inside Oligopoly

  • Chapter 11 Pricing Strategies for Firms with Market Power

  • Chapter 12 The Economics of Information

  • Chapter 13 Advanced Topics in Business Strategy

  • Chapter 14 A Manager’s Guide to Government in the Marketplace

Case Study Time Warner Cable