People

Jeff Price

Jeff Price

Formal First Name
Jeffery (Jeff)
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Jeffery D Price, CPFA, Managing Director and Wealth Management Advisor at Price & Associates of Merrill Lynch, has been highly regarded in the industry and by the firm since 1995. A dedicated Wealth Management Advisor, he has spent most of his career helping clients develop strategies to manage their personal and business finances. Jeff also trains Merrill Financial Advisors through the Peer-to-Peer National Faculty program. With over 25 years of experience in the industry, Jeff has received constant industry accolades from financial publications such as Forbes and Barron’s magazine. Jeff is also passionate in being involved in his community. He serves and supports organizations such as Southern Denton County Neighbor to Neighbor Board, and Valley Creek Church.

Professional Experience


Academic History

Awards and Recognitions

  • Forbes America's Top Wealth Advisors, 2020
  • Forbes Best-in-State Wealth Advisors, 20182020
  • Barron's Top 1,200 Financial Advisors, 20142020
  • Barron's Top 1,000 Financial Advisors, 20092013


Community Involvement

  • Town Council, Town of Hickory Creek
  • Southern Denton County Neighbor to Neighbor Board
  • Valley Creek Church