Bruce Helmer

Bruce Helmer

Formal First Name

Bruce Helmer is a Co-Founder of Wealth Enhancement Group, a financial consulting firm based in Minneapolis, Minnesota. He has been in the financial services industry since 1983. In addition to being an award-winning financial advisor, Helmer plays the significant role of being a mentor and coach to other financial advisors. He has contributed to the success of dozens of financial advisors, creating advisors with practices of more than a million dollars in annual gross dealer concessions.


  • Helmer has been the Host of Your Money since 1997, a weekly radio show committed to educating more than 50,000 listeners every week about financial topics.
  • He also hosts with the "Mid-Morning" crew on WCCO-TV each Tuesday morning to discuss relevant, consumer-driven topics. 
  • He is the go-to guy in the Twin Cities for both print and broadcast media.
  • He is a frequent lecturer on personal finance topics.

  • Barron’s Top 1,000 Advisors in 2009 and 2010
  • Five Star Best in Client Satisfaction Wealth Manager in 2012, 2013, 2014, 2015, 2016, 2017, 2018, and 2019