Founding Date

CircleUp is a fintech, data insights company on a mission to discover and accelerate the growth of the world’s best businesses. CircleUp offers an investment platform that provides capital and resources to innovative, early-stage consumer brands with a modern, scalable approach to private markets. The company provides accredited investors with free access to direct investments in high-growth consumer product and retail private companies that were previously difficult to identify and access. CircleUp uses a unique combination of data and machine learning technology to empower entrepreneurs with the funding and support they need to thrive. With a vast network of entrepreneurs, institutional investors, industry experts, and flexible financing solutions, CircleUp is shining a light on untapped human potential and transforming the world of private enterprise.

  • CircleUp is composed of internally-managed equity funds, a credit program, and an Insights and Connections team - all powered by Helio, CircleUp's proprietary machine learning platform.

  • CircleUp uses their business technology platform, Helio, to increase the speed, quality, and objectivity of decision making in the private company landscape.

  • Helio collects and analyzes billions of data points to evaluate 1.3 million consumer businesses and predict future businesses and p success.

  • CircleUp recently released Inner circle, a free, full suite of tools, resources, and live virtual events tailored for any high growth, private consumer brand.

  • The firm's investor base includes retail and consumer product industry experts, venture capital, private equity, and other financial professionals, and angel investors.

  • Since its official launch in 2012, CircleUp has helped several consumer companies raise equity including Back to the Roots, Halo Top Creamery, Little Duck Organics, Rhythm Superfoods, and others.

CircleUp's Investment Advantage

  • Technology

  • Sourcing Advantage

  • Decision-making Advantage

  • Value Creation

  • Proprietary Insights

  • Growth Strategy

CircleUp's Resources

  • Online Retail

  • Product Discovery

  • Recruitment

  • Manufacturing

  • Brand

  • Operations

  • Press Strategy

  • Media Outreach

  • Credibility